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Welcome to my blog — a collection of thought pieces, insights, and observations from the world of marketing, brand strategy, and leadership. Each article reflects what I’ve learned, what I’m seeing in the market, and where I believe smart strategy is headed next.
The rise of retail media networks has reshaped digital advertising — but banks may be next. This article explores how financial institutions, especially in South Africa, are uniquely positioned to become media players through the power of first-party data, app ecosystems, and targeted personalisation.
🕒 6 min read 📅 Published June 2025
👉🏻 Read the full article →
What employees want most during organisational change isn’t certainty — it’s honesty. This article explores why trust, empathy, and transparency are no longer soft skills, but strategic leadership tools.
🕒 5 min read 📅 Published January 2025
👉🏻 Read the full article →
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