I help businesses define and sharpen their brand and marketing strategies to drive growth and differentiation.

I can help with:

• Brand strategy development (vision, purpose, positioning, architecture)

• Marketing strategy development aligned to business objectives

• Audience segmentation & persona development

• Competitive landscape analysis and market positioning

• Customer journey mapping and insight development

• Integrated marketing frameworks — connecting brand, content, digital and media

• Strategy presentations for internal and external alignment

• Executive workshops to align leadership and marketing teams around the strategy

• Consulting & advisory to support marketing and brand leaders through implementation

I develop clear and actionable go-to-market strategies and campaign plans that connect with audiences and drive results.

I can help with:

• Consulting & advisory (supporting marketing and brand leaders through campaign development and rollout)

• Go-to-market strategy development (defining approach, audience focus, key channels, marketing mix)

• Integrated campaign planning (building clear, actionable campaign roadmaps)

• Channel strategy development (prioritising digital, social, traditional and owned channels)

• Campaign narrative & messaging frameworks (defining core story and messaging hierarchy)

• Campaign briefing & guidance (developing clear briefs for creative, media and content teams)

• Campaign measurement frameworks (defining KPIs and aligning measurement approach)

• Cross-functional alignment (facilitating alignment across marketing, brand, sales and agency partners)

I advise on creative direction and content strategies that bring brands to life and resonate across channels.

I can help with:

• Creative strategy development (defining creative direction aligned to brand and marketing objectives)

• Content strategy development (developing actionable content strategies across channels and formats)

• Content planning & architecture (structuring content to support campaigns, brand storytelling and SEO)

• Creative & content audits (reviewing existing content to identify gaps and opportunities)

• Content guidelines & playbooks (creating guidelines to ensure consistent, effective content across teams)

• Campaign concept development (shaping big ideas and creative concepts for marketing campaigns)

• Messaging frameworks (developing messaging hierarchies to guide content and creative execution)

• Consulting & advisory (providing ongoing support and guidance to brand and creative teams)

I develop tailored social media strategies and practical playbooks to help brands engage effectively on the right platforms.

I can help with:

• Social media strategy development (defining strategic approach, audience focus, content pillars and channel roles)

• Platform-specific strategies (developing tailored strategies for LinkedIn, Instagram, TikTok, Facebook, X, Pinterest and others)

• Social media playbooks (creating practical guides for content creation, posting cadence, tone of voice and community management)

• Content planning frameworks (developing editorial calendars and content architecture)

• Creative and content guidance (advising on content formats, visual style, and storytelling techniques)

• Performance & optimisation frameworks (defining KPIs and measurement approaches for social media)

• Paid social strategy (advising on paid media approach, targeting and creative for social platforms)

• Consulting & advisory (providing ongoing strategic guidance to in-house teams and agency partners)

I turn data and insights into actionable strategies — from audience segmentation to campaign effectiveness reporting.

I can help with:

• Audience insights synthesis (drawing on market research, trend reports, and qualitative analysis)

• Persona development (building actionable persona frameworks to guide marketing and content)

• Qualitative audience segmentation (developing segmentation frameworks to inform strategy and messaging)

• Competitor & market analysis (analysing competitor activity and market dynamics to uncover opportunities)

• Campaign effectiveness reporting (evaluating performance and extracting actionable insights)

• Cross-channel marketing performance reviews (assessing the effectiveness of content and campaigns across channels)

• Insights presentations & storytelling (developing clear, compelling presentations to share insights and recommendations)

• Consulting & advisory (providing ongoing guidance to marketing and brand teams on leveraging insights for strategy)

I facilitate collaborative workshops and provide ongoing advisory support — helping clients stay aligned and drive continuous marketing performance.

I can help with:

• Marketing & brand strategy workshops (facilitating sessions to align teams and drive strategic clarity)

• Executive alignment workshops (helping leadership teams align around brand and marketing direction)

• Go-to-market planning workshops (co-developing GTM strategies and campaign frameworks with client teams)

• Creative & content strategy workshops (guiding teams to shape creative direction and content planning)

• Customer journey mapping workshops (collaboratively mapping key customer touchpoints and opportunities)

• Insights activation workshops (turning audience and campaign insights into actionable strategies)

• Ongoing strategic advisory (providing flexible consulting support across marketing and brand priorities)

• Fractional CMO support (acting as a strategic marketing partner on an ongoing or interim basis)